Leaving or Living a Legacy – What is More Important to Clients?

Conversations that financial planners have with their clients can be tricky. Most financial advisors only talk about “the money” and hope that the recommended planning is put in place so that future generations can continue to reap financial rewards. Other financial advisors, who tend to retain clients for multi generations, expand the conversation and go deeper, talking about other aspects of their clients lives and value systems which may be equal to or more important than “the money”. But what could be more important than “the money”? When asked, your clients will often tell you that there are a lot of things that are more important than ”the money”, such as family and health, relationships and education, or time and attention. These non-financial aspects to your clients lives truly reveal what is important to them today and the values that they would like to impart on future generations. And these conversations and the planning that results from them will determine whether your clients are leaving or living a legacy.

We’d like to present an article authored by AgencyONE Partner, Gonzalo Garcia, CLU, and published in the September 2021 issue of Broker World Magazine. Gonzalo’s article, entitled Leaving or Living A Legacy – What’s Your Story?, while well over a year old, still resonates. It focuses on the conversations that financial advisors who want to retain their clients for multiple generations SHOULD be having with them NOW so these clients can optimize multi-generational true wealth and be LIVING their legacies as opposed to LEAVING their legacies.

We invite you to read this article through the Broker World link and hope it assists you in reframing the conversations you have with your clients.